To announce Binge On, the latest offering from T-Mobile, we enlisted the help of Aaron Paul—star of one of TV’s most binge-watched shows ever.

Not only were we fortunate to have such a great talent on board, our supporting cast of local New York improv comedians were phenomenal in their own right.

From concept to going live, the entire production came together in about a week and a half and ran across all T-Mobile social channels.